Welcome to your quarterly look at how culture, emotion, and audience behavior move together.
Powered by the Mindset Graph™, State of Mindset reveals the data and insights that shaped the season and why they are crucial for brands to tap into.
Here is a small preview of what you will find inside:
Download the full report to explore every insight in detail.
Welcome to your quarterly look at how culture, emotion, and audience behavior move together.
Powered by the Mindset Graph™, State of Mindset reveals the data and insights that shaped the season and why they are crucial for brands to tap into.
Here is a small preview of what you will find inside:
Download the full report to explore every insight in detail.
Dive into the seasonal moments that shaped Q4, from purposeful back to school planning to the NFL’s continued cultural foothold.
From Taylor Swift’s record-breaking impact to Wicked’s surge in conversation, explore the cultural forces that dominated attention this quarter.
Explore how luxury travelers, game day fans, and curious diners shaped audience behavior and what their motivations mean for brands.
Campaigns from brands like e.l.f. and Burger King show how meeting audiences in the right mindset turns insight into impact.
