Programmatic Advertising

Programmatic Advertising Built on Contextual Intelligence

Reach your audience in brand-safe, contextually relevant environments across CTV, OLV and Display, powered by GumGum's proprietary contextual intelligence technology.

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Trusted by leading brands

The Programmatic Challenge

Programmatic Buys the Inventory. Not the Moment.

Standard programmatic optimizes for delivery. Without contextual intelligence, you're buying audiences in environments that work against your message.

Ads That Go Unseen

42% of digital ads are never considered in-view. Bought impressions don't guarantee seen impressions. Placement environment determines whether an ad registers at all.

Brand Safety Is Not a Default

Open exchange inventory carries brand safety and suitability risk without a contextual filter applied at the impression level.

Receptivity Is Not Guaranteed

Audience targeting reaches the right person. It can't tell you whether they're in a state to receive your message.
Contextual Intelligence

Benefits of GumGum's Programmatic Solutions

Power your campaigns with leading contextual intelligence technology and engaging ad formats across all screens in a premium publisher network

Proprietary Technology:

GumGum Contextual, the most sophisticated contextual intelligence for cookieless targeting and brand safety

Quality Inventory

The Graph decodes video-level data, sentiment,.

Eye-Catching Ad Products

The Graph decodes video-level data, sentimen.
Activation

One Intelligence Layer.  Three Ways to Activate.

Whether you buy direct or programmatically, GumGum Contextual runs on every impression.

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Direct

Managed Campaigns via Our SSP

Partner directly with GumGum to build and activate brand-safe, high-impact campaigns across CTV, OLV and Display. A dedicated team handles avails, setup and optimization throughout.

OPEN MARKET

Buy Through the GumGum Exchange

Access exclusive premium supply through the open market. Every impression carries a base layer of GumGum Contextual brand safety, verified by HUMAN and NewsGuard on every buy.

PROGRAMMATIC

Activate via Your DSP

Apply GumGum Contextual at pre-bid level or via private marketplace deals across 10+ partner DSPs, including The Trade Desk, DV360, and more.

Omnichannel Inventory

Built for Every Screen Your Audience Is On

GumGum buys across CTV, OLV and Display, with high-impact formats built for each environment.

Connected TV (CTV)

Reach streaming audiences with in-video, standard and pause ad formats across premium connected TV inventory.

Online Video (OLV)

Extend your video reach with instream and outstream placements across premium publisher sites and apps.

High Impact Display

Proprietary high-impact formats including Skins, Hang Time and Velocity, built to capture attention in contextually relevant environments.

FEATURED DSP PARTNERS

Case Study
LA Tourism
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Archer
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Burger King
Case Study
Martini
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Aldi
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Domino's
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BBC
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Honest co
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Elf
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Ford
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McDonald's
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Loreal
Global Reach

Scale That Doesn't Come at the Cost of Quality

40,000 MFA-free publisher partners across 19 markets. Trusted by all major agency holding companies and independents alike, as well as 77% of Interbrand's best global brands. Reach at scale has never had to mean reach at risk.

500b

MONTHLY IMPRESSIONS

Reach that moves the needle across the open web and CTV, at any budget level.
~1b

MONTHLY UNIQUES

Nearly a billion people reached every month, across 19 markets worldwide.
40k

MFA-FREE PUBLISHERS

Direct access to premium editorial environments. Every publisher vetted, every impression clean.
Top 15

GLOBAL OMNICHANNEL SSP

Ranked among the top 15 SSPs worldwide by Jounce. The infrastructure behind some of the largest media buys on the open web.
In Their Words

They’ll Tell You Better Than We Can

GumGum’s header bidding solution with Prebid.js has enabled our publishers to seamlessly integrate numerous sources of demand along with GumGum’s own direct demand in unique, impactful ad experiences. Implementation was incredibly easy and has helped further our lucrative relationship.

Eric Hochberger
Founder
Mediavine

The Mindset Graph has been especially useful on the creative side. Many of our clients struggle to make creative changes mid-flight—it’s just not feasible. But using this tool during the discovery and planning phases lets us be more proactive. We’re able to get relevant creative into market earlier, matched to the mindset of the audience, which ultimately helps capture more attention.

Jacob Kiernan
Programmatic Account Director
Havas Media Group UK

GumGum’s Mindset Graph has helped surface affinities that will help inform future activation — like discovering that the audience for one of our FMCG clients was over-indexing in PC Gaming and Travel. The benefit of unlocking these insights will allow us to meet consumers in unexpected, high-engagement arenas.

Chris Appleton
Head of Programmatic+
PHD Media UK

The biggest value we’ve seen in the Mindset Graph so far is its ability to uncover unexpected opportunities—ones we wouldn’t typically spot using standard planning tools. Most platforms rely solely on what we feed in; this gives us something more because it’s grounded in real-time data. It’s like having an extra brain in the room. Even with our excellent internal planning tools, this still gives us a new dimension of insight—and it saves us a lot of time.

Chris Clarke
Programmatic Business Director
Havas Media Group UK

GumGum’s Mindset Graph gave us fresh, actionable insights that sparked new targeting ideas, balancing reach with relevance. It revealed powerful opportunities to connect with consumers we might have otherwise missed.

Jack Cantwell
Head of Digital
Carat Global

By leveraging the Mindset Graph, we’re able to navigate the complexities of the Open Web with precision, unlocking opportunities for true, personalized engagement.

Dan Glynn
Media Buying Lead
Heineken

The Mindset Graph allows us to tap into the Open Web’s full potential by understanding not just where audiences are, but why they’re there.

Kevin Lusakivana
Senior Campaign Manager, Digital Media
Pernod Ricard BE

The Mindset Graph is set to supercharge how GumGum can help us discover, understand, and engage audiences. We’re already using the Mindset Graph to uncover insights about our audiences, and we look forward to continued success as our campaigns progress!

Matt Tagg
Group Account Director
KINESSO UK&I

Great servicing, amazing ad units!

Omkar Naik
Media Buyer
Mindshare