This Prohibited Content Policy for Buyers and Sellers (the “Policy”) applies to all partners who work with GumGum to serve advertisements which include but are not limited to, advertisers and DSP partners (referred to collectively as “buyers”), and publishers (the “sellers” of website ad inventory). This policy is in addition to the agreement you have with GumGum and does not replace or alter it. You agree to follow and abide by the guidelines set forth herein. If you do not agree to comply with these guidelines you may not use GumGum’s Ad Exchange, GumGum may remove and cease to deliver any non-compliant ad content, or GumGum may remove ads from your non-compliant website. If you violate this Policy, GumGum may also terminate the agreement between you and GumGum. GumGum may amend this Policy at any time, and any additional or different terms will be effective once updated on this page.
GumGum operates under transparency and inclusivity, and we welcome partners of all types no matter the industry. Whether your company is in the entertainment industry, pharmaceutical industry, CPG industry, etc. – GumGum welcomes you!
If you are a publisher, you shall ensure that any page of publisher’s media for which GumGum is providing placement of ad content does not contain any of the following types of content:
In this Policy, the term “creative(s)” refers to ads that are to be served by GumGum. GumGum prohibits creatives that promote any of the following:
For creatives that are political in nature, in addition to the prohibitions listed above, GumGum enforces the following guidelines:
GumGum scans all creatives entering GumGum’s auctions through AdLightning to identify any creative violations. Ads that force full-page redirects or introduce malware or malicious intent are prohibited and dynamically blocked across our Ad Exchange.
GumGum’s Pre-Bid Server-to-Server integration with HUMAN employs the most robust anti-fraud protection measures in the industry. We scan our entire Ad Exchange inventory with HUMAN and Fraud Sensor solutions.
GumGum understands and values the importance of brand safety. In addition to our compliance with various data protection laws (e.g., GDPR, CCPA, ePrivacy), we are members of the following coalitions and industry leaders, and are in compliance with their respective standards and bylaws:
GumGum is a proud member of DigiTrust, which is an independent and non-profit ID consortium aiming to create a common currency among ad tech platforms.
GumGum adheres to COPPA requirements and does not knowingly collect personal information from a child under the age of 18 years.
If you are a buyer and you believe that placement of an ad is in violation of the above policy, you may promptly notify GumGum, providing all information relevant to such ad placement. GumGum will then undertake commercially reasonable efforts to evaluate and correct or take down the violation within 24 hours of request.
