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Connected TV
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GumGum for Auto
Convert Auto Intenders to Buyers at Relevant Moments
The auto purchase journey spans weeks of research, comparison, and reconsideration. Reaching buyers at the right moment, in the right context, is what separates media spend from real results.
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Trusted by Top Auto Brands to Drive Results
The Auto Challenge
The Purchase Journey Is Long. The Window of Receptivity Is Short.
Weeks of Research. One Narrow Window to Influence.
Auto buyers spend weeks comparing models, reading reviews, and visiting dealer sites before they decide. Standard targeting catches them too early or too late. Mindset identifies the moments when they're actively open to your message.
The Best Auto Buyers Aren't on Auto Sites.
Car review pages and comparison tools are where every OEM competes. The buyers who are ready to decide are also consuming finance content, lifestyle articles, and commute podcasts. Contextual intelligence finds them there first.
Impressions and Clicks Don't Move Cars.
Auto success is measured in test drive requests, showroom visits, and sales. Connecting media exposure to those outcomes requires more than standard reporting. Attention data and incremental lift measurement bridge that gap.
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The Mindset Graph™
Millions of Signals. One Read on Receptivity.
An AI-powered data engine that analyzes billions of daily signals across the open web, combining contextual understanding, creative intelligence, and attention data to identify when someone is genuinely ready to respond.
Mindset in Action
One Intelligence Engine. Built to Deliver for Auto.
The Mindset Graph™ processes hundreds of real-time signals to identify when an auto buyer is genuinely ready to respond, driving outcomes across every stage of the campaign.
CONTEXTUAL INTELLIGENCE
Find Auto Buyers in the Moments Standard Targeting Misses.
The Mindset Graph™ maps billions of web signals to identify auto intenders wherever they are, not just on car review sites. Hidden contexts, adjacent categories, and environments where buyers are already engaged.
• Discover contexts competitors overlook
• Cover the full consideration journey
• Target where competitors are/aren’t
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DYNAMIC CREATIVE
Creative Built for the Moment, Not Just the Placement.
From upper-funnel video to high-impact display and CTV pause ads, every format is matched to the mindset of the buyer and the stage of their journey. The right creative for every moment, not one size across the campaign.
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ATTENTION & OUTCOMES
From Attention to Action. Measurement That Connects the Dots.
Attention data tracks engagement in real time, optimizing creative and placement mid-campaign. From brand awareness to test drive requests, measurement connects media exposure to the outcomes auto brands actually care about.
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See the Results That Matter Most
The full auto funnel, proven. From brand awareness to test drive requests and showroom visits.
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Driving Awareness Among Local Tier II Shoppers
How contextual intelligence connected local intenders with nearby dealerships at the right moment.
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Boosting Consideration With Racing Enthusiasts
How motorsport contexts unlocked premium consideration for a performance model beyond obvious inventory.
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Generating High-Quality Test Drive Requests
How high-attention creative converted active intenders into booked appointments.
Managed Services
Designed to Work Better Together
Combine CTV Standard Video, In-Video, Pause Ads, and High-Impact Display to extend reach, attention, and storytelling across screens.
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The ‘Instant Video’ Package
The simplest way to activate a managed 'Mindset powered' turnkey video campaign
Package Benefits:
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The ‘Essential CTV’ Package
Essential coverage across all CTV experiences, contexts, and mindsets
Package Benefits:
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The ‘Omni-Video’ Package
The simplest way to activate a managed 'Mindset powered' turnkey video campaign
Package Benefits:
What We’re Seeing, And What Actually Works
Events
POSSIBLE 2026 Recap: Receptivity Ruled as Mindset Took Over Miami
Get Started
Start Reaching Auto Buyers When It Matters Most.
Fill out the form and our auto team will be in touch.
Trusted by the world's leading companies
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We Have Answers
Common inquiries
How does contextual advertising work for auto brands?
Contextual advertising for auto places ads based on what a buyer is actively reading or watching, not their past browsing history. For auto brands this means reaching someone consuming car review content, finance comparison tools, or lifestyle content that signals purchase consideration. The Mindset Graph™ extends this further by combining contextual signals with attention and environmental data to identify the moments when a buyer is genuinely open to your message, not just in proximity to relevant content.
How do auto brands reach in-market car buyers programmatically?
Programmatic contextual targeting identifies in-market auto buyers at the impression level, in real time. Rather than relying on audience segments built from past behaviour, each impression decision is based on a live read of what someone is engaged with right now. For auto brands this means reaching buyers actively in the consideration phase without depending on third-party cookies or identity-based targeting.
What is conquest advertising in automotive, and how does it work?
Conquest advertising in automotive means reaching buyers who are actively considering competitor brands and shifting their preference toward yours. Effective conquest goes beyond targeting obvious auto inventory where all OEMs compete. Contextual intelligence identifies buyers in adjacent environments, finance content, lifestyle media, commute podcasts, where competitor audiences are present but competition for impressions is lower.
How do automotive advertising campaigns measure real-world outcomes?
Standard media metrics like impressions and clicks don't reflect what auto brands actually care about: test drive requests, showroom visits, and sales. Attention data tracks genuine engagement in real time, while incremental lift measurement connects media exposure to lower-funnel outcomes. This closes the gap between campaign delivery and the dealership-level results that define success for auto marketers.
How does CTV advertising work for auto brands?
CTV is one of the fastest-growing channels for auto advertising because it combines the brand impact of television with the precision of digital targeting. Contextual signals in CTV environments include the show or genre being streamed, viewing time, and device context. For auto brands this means reaching buyers in lean-back, high-attention moments without relying on user-level data, which is increasingly valuable as privacy standards tighten.