Mindset
Resource Center
What We're Seeing.
And What Actually Works.
Research, analysis, and on-the-ground perspectives for practitioners navigating modern media planning.
Mindset
From Brief to Buy: Now Activate Custom Mindset Segments Everywhere
Blogs
Mindset
Your 2027 Mindset Media Plan Starts Here
Mindset
From Brief to Buy: Now Activate Custom Mindset Segments Everywhere
Mindset
GumGum Expands Reach: High-Impact Ads Now Accessible Globally via Amazon DSP
Research and Guides
Mindset
The Marketers’ Take on Mindset: 2026 Global Report
Mindset
The New Frontier of Contextual
Mindset
Moments that Mattered: Q4 2025
Webinars
Connected TV
Video Series: How to Get Ahead in Connected TV (CTV) Advertising
Contextual Advertising
Guarding Against a Recession?
Cookieless Advertising
Digital Advertising - In the Eye of the Beholder
In The News
Advertising
Nearly nine in 10 Aussie marketers back mindset advertising, GumGum report reveals
Advertising
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
Advertising
81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
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Common inquiries
What is The Blueprint?
The Blueprint is GumGum's newsletter for media practitioners. It covers primary research, campaign findings, and perspectives on what's shaping modern advertising. Built for people who want more than a trend roundup.
Are GumGum's webinars available on-demand?
Yes. Most webinars are recorded and available here after the live date. You can filter by topic to find sessions relevant to your channel mix or planning priorities.
Is GumGum's research independently conducted?
It depends on the piece. Most content here is produced by GumGum's own team, drawing on campaign data and in-market observations. For select studies, GumGum commissions independent third-party research where controlled conditions are needed. Each piece notes its methodology and source.
How is GumGum's research different from a standard vendor study?
Most vendor studies optimize for favorable headline metrics. GumGum's research is designed to test underlying mechanisms, specifically whether receptivity and mindset state affect campaign outcomes. The methodology is available in each study.
How do I stay updated when new content drops?
Subscribe to The Blueprint above to receive new research, webinars, and guides as they're published. You can also follow GumGum on LinkedIn for announcements.