New Report: 83.6% of marketers say Mindset outperforms. So why do most still default to identity?

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GumGum Team

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Brand Safety

Connecting Through Context: Insights from GumGum’s Customer Advisory Board

Connecting Through Context: Insights from GumGum’s Customer Advisory Board

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Mindset

The Mindset Divide in Sneakers: Nike vs. Rising Challengers Hoka and On

The Mindset Divide in Sneakers: Nike vs. Rising Challengers Hoka and On

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Mindset

Understanding Holiday Mindsets: Insights from Our Holiday 2025 London Education Session

Understanding Holiday Mindsets: Insights from Our Holiday 2025 London Education Session

the data behind taylor swift and travis kelcie's engagement

Mindset

Brand Takeaways from Taylor Swift’s Engagement Announcement

Brand Takeaways from Taylor Swift’s Engagement Announcement

What’s Fueling Consumer Mindsets This Holiday Season?

Mindset

What’s Fueling Consumer Mindsets This Holiday Season?

What’s Fueling Consumer Mindsets This Holiday Season?

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Contextual Advertising

Inside the Back-to-School Cart: Top Consumer Insights Marketers Need to Know

Inside the Back-to-School Cart: Top Consumer Insights Marketers Need to Know