Research and Guides

83.6% of marketers say Mindset outperforms context-only matching, yet 61.1% still default to identity-based targeting. New research reveals what’s holding marketers back and how to put Mindset into practice.

Mindset-driven contextual targeting unlocks up to 473% more relevant inventory, without sacrificing relevance. New research reveals when to use each approach, and which drives stronger brand impact at scale.

Explore quarterly shifts in culture and audience behavior with data driven insights that help brands understand what moved people