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80.9% of marketers say they use Mindset effectively, but only 35.5% always plan with it. Here’s what 2,000+ marketers reveal about closing that gap in your 2027 media plan.

Your strategy shouldn't get smaller on the way to the buy. The Mindset Agent turns your brief into a custom Mindset Segment you can refine, then activate where you already buy.

GumGum's Mindset Segments and full creative suite are now available directly within Amazon DSP - data-backed targeting and award-winning formats, activated in one seamless step.

Sports deliver some of the most valuable audiences in media, then let them go the moment the broadcast ends. Here's what changes when they don't.