At GumGum, sustainability is one of our global social impact pillars, and we’re proud to partner with Cedara to measure, reduce, and report carbon emissions from our advertising campaigns.
Today, GumGum announced that as of earlier this quarter, GumGum, Inc. is 100% free of Made-for-Advertising (MFA) across our supply including our open exchange, direct campaigns, and private marketplaces (PMPs). This follows last year’s industry-changing ANA study that revealed that up to 21% of advertising impressions occur on MFA sites, underscori