Recently, GumGum hosted leaders from across the marketing and media landscape for our inaugural Customer Advisory Board meeting. It was an opportunity to share ideas, challenge assumptions, and explore how technology, creativity, and context are shaping the next chapter of digital advertising.
Today, GumGum announced that as of earlier this quarter, GumGum, Inc. is 100% free of Made-for-Advertising (MFA) across our supply including our open exchange, direct campaigns, and private marketplaces (PMPs). This follows last year’s industry-changing ANA study that revealed that up to 21% of advertising impressions occur on MFA sites, underscori
