IRIS.TV and Havas Media collaborated with GumGum Contextual to enhance video performance for a jewelry company during a key sales period.

Video Completion Rate (VCR)

98.54%

In VCR and achieved a lower CPM than one

Outperformed two other CTV providers

Challenges

In the month leading up to Mother’s Day, a jewelry company sought to run a CTV and OTT campaign to increase awareness during this key sales period. They partnered with Havas Media Group to achieve a video completion rate (VCR) of 90%.

Methodology & Strategy

GumGum Contextual and IRIS.TV collaborated to drive a strong VCR by utilizing GumGum Contextual Video PMPs to target contextually relevant videos related to fashion, parenting, shopping, and more. Additionally, the GumGum Contextual team created a custom Mother’s Day segment for the advertiser.

Finding Havas Media Audience

Employed GumGum Contextual technology to scan thousands of web pages and videos, aligning the jewelry brand’s ads with content about fashion, parenting, shopping, and other relevant topics. We developed a custom Mother’s Day segment to capture the target audience during the key sales period.

Audience Engagement

Delivered ads through GumGum Contextual Video PMPs, ensuring placement alongside contextually relevant video content to maximize engagement. Leveraged IRIS.TV’s video data platform to enhance targeting precision and ad relevance.