Reach Your Audience in the Right Mindset
Tell us about your goals. Our team will show you how the Mindset Graph™ turns receptivity into real campaign performance.
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From Conversation to Campaign
Three focused conversations. A clear path from brief to live campaign.
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In Their Own Words
Questions About GumGum
Contextual and attention are inputs. Mindset is the output: the state of receptivity those signals create together. The Mindset Graph™ combines contextual relevance, attention likelihood, and emotional sentiment to identify moments when a person is genuinely primed to receive your message. Treating them as separate tactics captures part of the picture. Building campaigns around their combination is what makes GumGum different.
Performance is measured against the metrics that matter to your brief: brand lift, attention lift, ROAS, recall, and in-store sales impact. Third-party measurement partners validate outcomes independently. Recent GumGum campaigns have delivered results including 68% spontaneous brand recall for L'Oréal Paris and 398% ROAS for Domino's.
GumGum operates across connected tv (CTV), online video (OLV), and high impact display. All formats run on the Mindset Graph™, so receptivity targeting is consistent across the full campaign rather than siloed by channel.
Yes. GumGum is built for interoperability. The Mindset Graph™ is designed to incorporate into your existing strategy and tech stack, so your team doesn't need to restructure how you plan or buy to benefit from mindset-driven advertising. Our team will walk you through how it fits into your current setup during discovery.
GumGum campaigns are scoped based on format, scale, and targeting parameters. The best starting point is a discovery call, where our team will give you accurate estimates based on your specific goals.