Step into the Mindset Era with the GumGum Platform™ & the New Mindset Graph

Step into the Mindset Era with the GumGum Platform™ & the New Mindset Graph

In The News

GumGum in the news

GumGum Acquires Attention Measurement Platform Playground XYZ

Why proper use of contextual targeting needs to focus on mindset more than metadata, report

Want Their Attention? Don’t Forget the Context

Advertisers are Accidentally Avoiding Climate Change Content

Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds

International Business Forum and Awards Recap

New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%

It’s Time For Publishers To Be More Transparent About Ad Refreshing

The Human Collective Grows More than 5x Since April Launch

GumGum Taps Outbrain’s Erin McCallion as Global CMO

Empathy and Grit: Lessons I've Learned from Trailblazing Female HR Execs

Context And Creativity: The New Power Tools Of An Attention Economy

GumGum expands contextual ad chops with JustPremium acquisition

GumGum Accelerates Global Expansion by Acquiring JustPremium

GumGum Grows European Reach Through JustPremium Acquisition

“Killer” Key Lime Pie? Pop The Hood Of Your Targeting Vendors To Avoid Silly Contextual Fails

How GumGum Plans to Stand Out in a Crowded Contextual Market

GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S.

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

Contextual Ad Provider GumGum Granted MRC Accreditation For Brand Safety At The Content-Level

GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation

Beyond Pride: The fight against tech’s brogrammer culture

As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less

Advertisers Stick With GumGum’s AI Technology

Is contextual targeting the fashionable new way to reach audiences online?

Tech Companies Pave the Way for Post-Pandemic Workplaces

Why it’s time to end the toxic culture of ‘fake it till you make it’

Why You Should Take (And Encourage) Zero-Work Vacations

GumGum Accelerates Contextual Momentum, Hires William Merchan As Head of Verity

GumGum Accelerates Contextual Momentum, Hires William Merchan As Head of Verity

GumGum Partners with DeepIntent To Bring Healthcare Clients Precise and Performance Driven Campaigns Through Contextual and & Unique Ad Formats

Marketers, you’ve got five days for consumers to watch your video on social

Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other Misinformation

Apple, Google Privacy Shift Helps Ad Firms Recover from Pandemic

GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation

Sustainability is important to consumers: Friday’s daily brief Plus, acquisition news from Sitecore, partnership news from Acuity

AcuityAds Gives Advertisers Contextual Data With GumGum

12 companies best positioned to ride out Apple's privacy changes

The Race For Unified IDs: Is Ad Tech In Danger Of Putting Its Eggs In One Basket?

14 Top Strategies For Brands To Get Free PR

How Has Covid-19 Impacted Professionals At Work? 13 Lessons Learned

GumGum Lands $75 Million Investment From Goldman Sachs

GumGum blasts contextual ad copycats after its $75m fundraiser

Media Briefing: How publishers are pushing podcasts to new audiences

Death of cookies: The people have spoken

A Quick Read on a Few Top AI Powered Ad Tech Platforms

GumGum secures $75M funding round as interest in contextual targeting heats up

Goldman Betting $75 Million On Dealbreaker Ads

Ad Tech Firm GumGum Gets $75 Million From Goldman Sachs

GumGum Raises $75 Million From Goldman Sachs

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