JustPremium: Quality Control

Quality Control

LAST MODIFIED May 13, 2020

Brand safe inventory is of great importance to JustPremium. Our process regarding publisher selection, and our ongoing inventory quality control have been designed to safeguard the interest of our buyers and uphold the reliability of the online industry and its ecosystem.

As a responsible company, JustPremium is doing everything reasonably possible to protect the interests of our demand and supply partners. Regarding brand safety, we are committed to meeting and where possible, exceeding industry standards, while also ensuring a high percentage of organic, human traffic within our inventory pool.

JustPremium’s Quality Control team is continually monitoring our internal quality control tools, reaching out to third-party verification providers, exchanging information with our buyers, ad tech partners and publishers, to face the daily and constantly evolving threats of criminal behaviour harming the ecosystem.

All of our advertising practices are in alignment with the guidelines set forth by the Coalition For Better Ads. This means that our quality control teams are dedicated to providing users the best site experience for all of our publishing partners. We are committed to showing less than 5 ads per page that are non-aggressive/non-intrusive and do not feature any prohibited content. Viewability is monitored regularly on every site to ensure the best ad delivery. A combination of external and internal site exclusion lists allows us to deliver the most premium inventory through tracking of historical activity, bot traffic, or any other violation of our quality standards. We also regularly track display traffic on our network with any traffic fraud rate higher than 10% being automatically excluded from the network. Finally, we leverage other partner platforms to effectively keep a 360-degree view of any quality issues from sites within our network.

1.  Publisher On-Boarding

Every JustPremium publisher is extensively reviewed by our internal Quality Control Team. Prospective publishers are evaluated against the following criteria:

• Reputation: We conduct a background check to determine if any previous clients or users have had a negative experience with the publisher. We want to ensure the publisher isn’t associated with fraudulent activities such as malware, adware, ad injection, etc.
• Quality Assessment: A manual review of the publisher webpage(s) is carried out to check the quality of the page content. We check if the web- site is updated on a regular basis with relevant content. Does this publisher have any inappropriate content, such as adult or illegal content, hate content or copyright infringement?
• Social Presence: We determine whether the publisher has an engaged audience by reviewing Facebook, Twitter and LinkedIn accounts
• Sourcing Traffic: JustPremium requires all publishers to review our Guidelines against ad fraud.
• Traffic Quality: Evaluation of the publisher’s traffic acquisition methodology using tools such as Alexa, SimilarWeb and IAS

JustPremium will connect web-sites that are in compliance with the Better Ads Standards developed by the Coalition for Better Ads. For more information, see www.betterads.org.

Publisher agrees to comply with all applicable laws, including but not limited to user privacy and data security laws, ordinances, rules, regulations, orders, licenses, permits, judgments, decisions, and other requirements of any governmental authority including those related to privacy, consumer choice and opt-outs, cookies, personal data and data transfer and use if and to the extent that personal data are being processed in connection with use of the Services. Publisher shall be regarded as controller who defines the purpose and parts of the means, and JustPremium as processor within the meaning of the General Data Protection Regulation (the “GDPR”).

Once publishers are connected, they are regularly monitored by our Quality Control Team and by various third-party verification vendors in the following areas:

• Quality Assessment: Review of the publisher webpage(s) to check content: what is the quality of the page content? Is the website updated on a regular basis with relevant content? Does the publisher have any inappropriate content, such as adult or illegal content?
• Quality of Inventory: Review of publisher’s inventory based on various criteria:

• Ad injection, either through toolbars, browser extensions, adware, malware or any mechanism that generates revenues for an entity other than the publisher◊  Hidden ad and stack ads
• Inventory related to hate, nudity, graphic content, violence or illegal content, which includes sites that infringe on copyrights, file sharing sites, torrenting, pirating, peer2peer and warez.
• Percentage of Non-human/bot traffic
• Masking/misrepresented URLs
• Our QC Team makes sure all Ads.txt are in place, correct, and updated so that publishers can maximize their revenues through true inventory
• In order to maintain the highest traffic quality, JustPremium combines some of the most updated and comprehensive exclusion lists provided by our trusted partners with our own proprietary list. These lists are updated frequently to ensure JustPremium maintains the most premium network for publishers and advertisers alike.

2. Third-Party Partnerships

JustPremium collaborates with a number of Ad Tech Partners and buyers to safeguard the ecosystem from non-human traffic and increase the availability of brand-safe inventory. We receive weekly insights into extensive data and publisher exclusion lists through our trusted partners.

3. Take Down Policy

As part of the Quality Control procedures, JustPremium has a very strict Take Down Policy.

• If a buyer feels that specific inventory is in violation of their expectations, they must notify JustPremium immediately. Within 12 hours, JustPremium will make commercially reasonable efforts to correct or take down the violation. The contractual consequences of not taking down an ad in accordance with our Take Down Policy are evaluated and agreed upon with the buyer on a case-by-case basis.
• If a publisher serves JustPremium ads on a domain that has not been previously agreed upon, sends non-brand safe traffic or +30% non- human traffic, cooperation will be suspended and a further investigation by our Quality Control Team will be conducted. As a result of this investigation, the partnership between the publisher and JustPremium may be terminated immediately.

Further information about Quality Control and Brand Safety can be requested by sending an email to:

qualitycontrol@justpremium.com

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