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Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
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81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
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Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
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GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
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Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
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GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
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RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
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Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology
Press Mentions
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Death of cookies: The people have spoken
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A Quick Read on a Few Top AI Powered Ad Tech Platforms
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GumGum secures $75M funding round as interest in contextual targeting heats up
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GumGum Raises $75 Million From Goldman Sachs
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Goldman Betting $75 Million On Dealbreaker Ads
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Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
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Ad Tech Firm GumGum Gets $75 Million From Goldman Sachs
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Innovator Insights: GumGum CGO Ben Plomion Makes The Case For ‘Brand Suitability’ Over Brand Safety
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