Advertising
Advertising
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
Advertising
81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
Advertising
Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
Advertising
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology
Press Mentions
Advertising
From context to commerce: GumGum’s next chapter takes shape
Advertising
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Archer Goes Brand Building To Protect Its Place On Grocery Shelves
Corporate
GumGum Reveals The Land Down Under To Be A Strong ‘Growth Market’ For Contextual Ads
Advertising
A mindset-led approach to World Cup campaigns will pay dividends
Technology
WPP Media Launches New Sports Practice While Ad Dollars Soar for Big Games
Advertising
Is AI the solution to privacy-safe targeting in a post-cookie world? Some experts think so
Advertising
Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First
Advertising
Emerging Applications of Contextual That Our Industry Should Be Watching
Advertising
