Corporate
Corporate
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Corporate
GumGum Acquires Attention Measurement And Optimization Platform Playground xyz
Advertising
Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Corporate
GumGum Taps Outbrain’s Erin McCallion as Global CMO
Corporate
GumGum Accelerates Global Expansion by Acquiring JustPremium
Advertising
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
Technology
GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S.
Press Mentions
Advertising
From context to commerce: GumGum’s next chapter takes shape
Advertising
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Archer Goes Brand Building To Protect Its Place On Grocery Shelves
Corporate
GumGum Reveals The Land Down Under To Be A Strong ‘Growth Market’ For Contextual Ads
Advertising
A mindset-led approach to World Cup campaigns will pay dividends
Technology
WPP Media Launches New Sports Practice While Ad Dollars Soar for Big Games
Advertising
Is AI the solution to privacy-safe targeting in a post-cookie world? Some experts think so
Advertising
Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First
Advertising
Emerging Applications of Contextual That Our Industry Should Be Watching
Advertising
