Corporate
Corporate
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Corporate
GumGum Acquires Attention Measurement And Optimization Platform Playground xyz
Advertising
Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Corporate
GumGum Taps Outbrain’s Erin McCallion as Global CMO
Corporate
GumGum Accelerates Global Expansion by Acquiring JustPremium
Advertising
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
Technology
GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S.
Press Mentions
Advertising
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
Advertising
Lack of Standardization Stalls Media Decarbonization Efforts
Advertising
GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Advertising
Meet 10 adtech companies fighting to save digital advertising as privacy restrictions threaten to crush the industry
Advertising
Advertising through Economic Uncertainty
Advertising
Down with walled gardens and up with creative? 7 predictions for 2023 from GumGum
Advertising
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Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
Advertising
Navigating the wild world of contextual – and what to look out for
Advertising
