Advertising
Advertising
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
Advertising
81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
Advertising
Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
Advertising
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology
Press Mentions
Advertising
How to Recession-Proof Your Ads and Meet Customers Where They Are
Advertising
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How A.I. Could Help Replace Third-Party Cookies
Advertising
Spotlight on Contextual Advertising: Q&A with Peter Wallace of GumGum
Corporate
How to Keep Your Sales Team Staffed — And Satisfied
Advertising
SAP boosts brand awareness with GumGum ad formats and contextual targeting solution
Advertising
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Advertising
‘A key impediment’: Brand safety tech continues to divide advertisers into haves and have-nots
Advertising
Media Buying Briefing: How the recession is affecting independent agencies
Advertising
