Corporate
Corporate
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Corporate
GumGum Acquires Attention Measurement And Optimization Platform Playground xyz
Advertising
Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Corporate
GumGum Taps Outbrain’s Erin McCallion as Global CMO
Corporate
GumGum Accelerates Global Expansion by Acquiring JustPremium
Advertising
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
Technology
GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S.
Press Mentions
Advertising
Why Back-to-School is a Dangerous Time for Advertisers
Advertising
Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How
Advertising
‘Of course, all of this will go out of the window’: The refresher’s guide to Cannes
Corporate
How to Make Pride Shine During a Dark Year for LGBTQ Employees
Advertising
Great Ads Are About Winning People’s Hearts and Minds (Not Their PII)
Advertising
A Giant Leap For Advertising Kind: How The Metaverse Could Lead To A Next-Gen Brand Experience
Advertising
The Attention Economy: a journey towards better measurement?
Advertising
Defining the Attention Economy: what are the metrics of success?
Advertising