Advertising
Advertising
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
Advertising
81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
Advertising
Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
Advertising
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
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GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology
Press Mentions
Advertising
Contextual: don’t call it a comeback
Advertising
Why attention metrics matter more to advertisers than ever before
Advertising
Ads could come to Netflix sooner than expected — here are 6 adtech firms it could buy or work with to build an advertising business
Advertising
GumGum appoints Harmen Tjaarda as Managing Director for four European markets
Advertising
AW360: Phil Schraeder, CEO, GumGum
Advertising
The Great Disconnect: Why Brands Should Rethink Their Advertising for a Post-Identity Age
Advertising
AiThority Interview Series with Eric Visser, President EMEA at GumGum
Advertising
MarTech Interview with Phil Schraeder, CEO at GumGum
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