Advertising
Advertising
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
Advertising
81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
Advertising
Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
Advertising
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology
Press Mentions
Advertising
42 rising stars of adtech who are solving advertisers’ toughest problems
Corporate
How Relativity Space and GumGum Put the ‘EI’ in DEI
Advertising
GumGum’s Peter Wallace: “Contextual, attention and creativity work like a dating app”
Advertising
Happy Data Privacy Day! 13 experts share predictions for what’s to come
Advertising
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Advertising
Magic of Mindset: How Contextual Strikes a Chord with Viewers – Before They Hit “Skip Ad”
Advertising
Predictions 2022: The Future of Measurement and Attribution
Advertising
Predictions 2022: Contextual
Advertising
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