Corporate
Corporate
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Corporate
GumGum Acquires Attention Measurement And Optimization Platform Playground xyz
Advertising
Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Corporate
GumGum Taps Outbrain’s Erin McCallion as Global CMO
Corporate
GumGum Accelerates Global Expansion by Acquiring JustPremium
Advertising
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
Technology
GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S.
Press Mentions
Advertising
Playground XYZ Acquired By US Tech Giant GumGum
Advertising
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GumGum Acquires Attention Measurement Platform Playground XYZ
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Advertising
Want Their Attention? Don’t Forget the Context
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Advertisers are Accidentally Avoiding Climate Change Content
Technology
International Business Forum and Awards Recap
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising