Enhance Campaign Performance with GumGum Attention
Gain a competitive advantage, increase efficiency and measure the true impact of your campaigns to drive better business outcomes.
Attention Measurement is Revolutionizing Digital Advertising
Brands everywhere are adopting attention as a leading metric to gain a deeper understanding of their campaigns.
Measures consumer interactivity of an ad
Enhances traditional media metrics
Minimizes wasted impressions & ad spend
Drive Ad Success with
Attention Metrics
Drive Ad Success with Attention Metrics
Thousands of brands have harnessed the power of GumGum Attention since 2011 to elevate their campaigns.
With real-time contextual optimization and AI insights into where consumers focus, brands like yours can ensure that ad messaging is placed where audience attention is highest to drive better outcomes and enhance campaign performance.
Increased Campaign Efficiency
Boost campaign efficiency with real-time contextual optimization to ensure that your ads are shown where your audience is most engaged.
Real-Time Optimization
Track consumer attention in real time to analyze your campaigns as they run and make adjustments to optimize for maximum performance and success.
AI & Eye-Tracking Insights
Combine human gaze eye-tracking and AI-driven attention measurement with Contextual Technology to access deeper insights and better outcomes.
Build Your Brand Strategy with The Mindset Graph™
The Mindset Graph is an AI-powered data engine that binds our core tech solutions: Context, Attention and Creative to help advertisers find the right audiences, at scale in real-time.
Attention in Action
Domino’s harnessed the power of GumGum Contextual combined with GumGum Attention to optimize and present ad messaging within content that delivered the most attention.
This game-changing solution achieved outstanding results for the Domino’s campaign:
additional days of attention for the “50% Off” campaign
uplift in CTR after optimizing for contexts with most attention
Ready to Transform your Campaign with Attention Measurement?
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FAQ
Attention measurement refers to the process of quantifying the amount of time and focus an individual gives to a particular advertisement or piece of content. Attention is a consumer looking at or listening to an ad at the time they were exposed to it. A typical base measure for attention is time, and attention measures can be used in different media contexts such as video or audio.
Measuring attention analytics helps advertisers optimize ad delivery to places where consumer attention is highest. Plus, it presents a wealth of opportunities to optimize campaign results, amplify brand lift, increase creative testing and help lower carbon emissions from ad creation.
There are many different methodologies of attention measurement being employed across the industry. The first is gaze-based methodologies which focus on having an element of real, human eye-gaze data to track attention.
The second group are non-gaze based methodologies that rely on other metrics - often referred to as proxy metrics for being used in place of actual attention - and historical data or norms, to extrapolate an estimation of attention paid to an ad.
Attention measurement is part of our GumGum media offering and is an added value solution for a client to measure and optimize ad effectiveness across every single impression. Additionally, clients can use the Attention Intelligence Platform’s comprehensive suite to measure attention across a variety of digital channels.