New Report: 83.6% of marketers say Mindset outperforms. So why do most still default to identity?

Get the Report

GumGum Team

All articles

Graphic depicting black owned media company support

Contextual Advertising

Black-owned media in-context

Black-owned media in-context

Pride marketing

Contextual Advertising

Contextual targeting is “really key” for digital Pride marketing in 2021

Contextual targeting is “really key” for digital Pride marketing in 2021

Image showing GumGum CEO, Phil Schraeder, speaking at the "IAB Demystifying Contextual" webinar

Contextual Advertising

IAB There’s Demystifying Contextual: The Time is Now

IAB There’s Demystifying Contextual: The Time is Now

Google FLoC advertising illustration thumbnail

Contextual Advertising

Is Google’s FLoC Friend or Foe?

Is Google’s FLoC Friend or Foe?

Contextual pioneers

Contextual Advertising

Meet the Contextual Pioneers

Meet the Contextual Pioneers

Graphic illustrating CPG data collection

Contextual Advertising

How CPG brands can crack the first-party data code

How CPG brands can crack the first-party data code