New Report: 83.6% of marketers say Mindset outperforms. So why do most still default to identity?

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GumGum Team

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Media buying in house

Contextual Advertising

Is in-housing out, or just in transition?

Is in-housing out, or just in transition?

Privacy

Road trip summer: How local travel boards are navigating brand safety now

Road trip summer: How local travel boards are navigating brand safety now

Niche audience graphic

Contextual Advertising

Find your people: How to identify and speak to your brand’s niche audience

Find your people: How to identify and speak to your brand’s niche audience

Graphic showing out of home advertising examples

Contextual Advertising

Tumbleweeds to turnt: Out of home advertising is using contextual targeting to thrive post-pandemic

Tumbleweeds to turnt: Out of home advertising is using contextual targeting to thrive post-pandemic

Title card for the IAB State of Data Town Hall

Contextual Advertising

State of Data Town Hall: Future of Contextual

State of Data Town Hall: Future of Contextual

Thumbnail illustration of drop in CPMs since Apple dropped IDFA

Contextual Advertising

Mobile marketers on IDFA’s end: ‘We are seeing drops in CPMs’

Mobile marketers on IDFA’s end: ‘We are seeing drops in CPMs’