(nearly 2x higher than the industry benchmark of 53.8%)
(10x higher than the industry benchmark of 0.12%)
(3x higher than the industry benchmark of 12.2%)
FIGR’s primary goal was to drive quality site traffic to their website while ensuring brand safety and alignment with premium content.
GumGum used its contextual targeting technology to align FIGR’s messaging with cannabis-related content across a brand-safe and premium platform, focusing on geo-targeted Canadian provinces and adults aged 25+.
GumGum’s Contextual targeting was used to match FIGR’s ads with content about cannabis, dispensaries, legal cannabis, farm-grown cannabis, high-quality cannabis, and more.
Geo-targeted was deployed to reach adults in specific provinces in Canada, focusing on adults aged 25+.
We then retargeted users who visited the landing page to encourage them to come back to explore further.
Our high-impact creative was delivered through GumGum’s premium publisher platform, ensuring high viewability and engagement.
Placed ads on top-performing sites like Daily Mail, Complex, and Gimme Some Oven.
We also leveraged contextual alignment with cannabis-related keywords such as strain, edibles, cannabis, and bud.
The campaign exceeded all industry benchmarks helping FIGR standout in the challenging space for cannabis advertising.
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