Maximize Impact with Perfectly Placed Video

Award Winner

How The Trevor Project Used CTV to Champion LGBTQ Youth.

In-Video Advertising Significantly Boosts Awareness for The Trevor Project

+21%

Lift in Ad Recall

+20%

Lift in Prompted Awareness

+17%

Lift in Likelihood to Recommend

Challenges

The Trevor Project aimed to raise awareness and support for its mission to end LGBTQ youth suicide by leveraging innovative advertising solutions that seamlessly integrate with viewer experiences.

Methodology & Strategy

GumGum’s In-Video CTV ad unit, powered by patented server-side ad insertion (SSAI) technology, delivers non-disruptive overlays within streaming content, capturing audience attention and enhancing message recall, making it perfect for The Trevor Project’s objectives.

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Finding The Trevor Project’s Audience

Leveraged GumGum Contextual to place ads within content relevant to The Trevor Project's mission, ensuring resonance with viewers supportive of LGBTQ communities.

Audience Engagement

Integrated In-Video ads directly into streaming content, providing a seamless and engaging experience that heightened awareness and encouraged support for The Trevor Project.

Performance & Results

GumGum’s In-Video ad for The Trevor Project significantly increased recall, with strong shifts across all audiences – most notably amongst the 18-34 age group.

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