Our AI-powered data engine analyzes billions of signals across the open web—mapping consumer attention, contextual alignment, and creative performance in real-time to fuel smarter campaigns.
The Mindset Graph™ brings signals together in real time to identify when someone is ready to respond, so your message shows up exactly when it counts.
Our AI-powered data engine analyzes billions of signals across the open web—mapping consumer attention, contextual alignment, and creative performance in real-time to fuel smarter campaigns.
Mindset reveals when people are ready to act, and the system that makes it actionable.
Mindset is anything but set, it’s constantly shifting based on what someone is doing, seeing, and feeling in the moment. Context tells you what someone is engaging with. Attention shows you if they noticed. Identity signals tell you who they are.
There are countless other inputs at play, from environment and timing to behavior and past interactions. Each one tells part of the story, but none of them explain the moment on their own.
That readiness is what mindset captures. When it’s high, ads work. When it’s not, even the best-targeted impression falls flat.
Most buying approaches evaluate signals on their own, applying rules that narrow scale without improving performance.
The Mindset Graph™ does something different. It evaluates how signals work together to generate a real-time snapshot of the moment and how likely it is to drive your desired outcome. When relevance and performance potential align, we act. When they don’t, we pass.
Understanding the moment is the first step. Acting on it is where performance happens.
Reach people in the moments they’re most open. The Mindset Graph™ identifies those windows in real time, so your spend goes where it works.
Activate that intelligence across CTV, video, and display, with creative built for each environment and a strategy that scales across screens.
Optimize toward your defined objectives and validate performance through independent measurement. Every campaign makes the next one smarter.
The Mindset Graph™ powers every campaign, but you don’t have to take it on faith. The Mindset Portal gives you a live view into how moments are taking shape. With Chat built in, you can ask questions in plain language and instantly get insights, strategy, and recommendations, so you can quickly understand what’s driving results and what to do next.
The Mindset Graph analyzes your RFP and creates a powerful contextual strategy to maximize the reach and effectiveness of your campaign.
“The Mindset Graph is set to supercharge how GumGum can help us discover, understand, and engage audiences. We’re already using the Mindset Graph to uncover insights about our audiences, and we look forward to continued success as our campaigns progress!”
Matt Tagg
Group Account Director
Kinesso UK & Ireland
“The Mindset Graph allows us to tap into the Open Web’s full potential by understanding not just where audiences are, but why they’re there.”
Kevin Lusakivana
Senior Campaign Manager, Digital Media
Pernod Ricard BE
“By leveraging the Mindset Graph, we’re able to navigate the complexities of the Open Web with precision, unlocking opportunities for true, personalized engagement.”
Dan Glynn
Media Buying Lead
Heineken
Fill out the form to tell us about your goals, and we’ll show you where mindset can make the biggest impact.
Are you a publisher, press or job-seeker? click here
