Advertising
Advertising
GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements
Technology
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
Advertising
GumGum Announces Industry First Contextual Partnership with Tumblr
Advertising
GumGum and Invincible Entertainment announce partnership on new CTV ad integration
Advertising
GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts
Advertising
Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
Advertising
New Study by MAGNA & GumGum Reveals Brands Can Stand Out on Connected TV by Utilizing Overlay Ads to Capture Audience Attention
Corporate
GumGum Partners with the Ad Council on Support for Ukraine
Press Mentions
Advertising
Reach versus relevance: Compare the Market CTV test lifts favourability 8pts, likelihood to use 7pts; warns against over-optimising TV as streaming fragments audiences
Corporate
Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising
Corporate
Katy Loria, GumGum CRO, on The Seat podcast
Advertising
Why Heineken is Increasingly Working Directly with Tech Partners
Technology
GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Advertising
AI is transforming advertising. Just not where it matters.
Advertising
Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands
Technology
GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
Corporate
