Advertising
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Advertising
Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals
Advertising
Australia has spoken: Contextually relevant ads are the future of privacy-friendly advertising
Advertising
GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
Corporate
The GumGum Platformâ„¢ Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech
Advertising
Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds
Press Mentions
Advertising
Reach versus relevance: Compare the Market CTV test lifts favourability 8pts, likelihood to use 7pts; warns against over-optimising TV as streaming fragments audiences
Corporate
Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising
Corporate
Katy Loria, GumGum CRO, on The Seat podcast
Advertising
Why Heineken is Increasingly Working Directly with Tech Partners
Technology
GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Advertising
AI is transforming advertising. Just not where it matters.
Advertising
Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands
Technology
GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
Corporate
