Corporate
Corporate
Leading Contextual Intelligence Company, GumGum, Joins Roster of North America Board of Directors for the MMA
Advertising
Johnsonville's First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent
Corporate
Contextual Intelligence Company GumGum to Present at Upcoming Investor Conferences
Advertising
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Technology
GumGum Integrates Attention Measurement Into All Contextual Campaigns
Corporate
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
Advertising
SAP boosts brand awareness using GumGum’s high impact ad formats and Verity™, GumGum’s advanced contextual targeting solution
Advertising
GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities
Press Mentions
Advertising

Reach versus relevance: Compare the Market CTV test lifts favourability 8pts, likelihood to use 7pts; warns against over-optimising TV as streaming fragments audiences
Corporate

Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising
Corporate

Katy Loria, GumGum CRO, on The Seat podcast
Advertising

Why Heineken is Increasingly Working Directly with Tech Partners
Technology

GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Advertising

AI is transforming advertising. Just not where it matters.
Advertising
Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands
Technology

GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
Corporate