Advertising
Advertising
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
Advertising
81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
Advertising
Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
Advertising
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology
Press Mentions
Advertising
GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S.
Technology
‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is
Advertising
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
Advertising
Contextual Ad Provider GumGum Granted MRC Accreditation For Brand Safety At The Content-Level
Corporate
Beyond Pride: The fight against tech’s brogrammer culture
Corporate
As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less
Advertising
Advertisers Stick With GumGum’s AI Technology
Advertising
Is contextual targeting the fashionable new way to reach audiences online?
Advertising