Advertising
Advertising
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
Advertising
81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
Advertising
Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
Advertising
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology
Press Mentions
Corporate
Why it’s time to end the toxic culture of ‘fake it till you make it’
Corporate
Why You Should Take (And Encourage) Zero-Work Vacations
Advertising
GumGum Accelerates Contextual Momentum, Hires William Merchan As Head of Verity
Advertising
GumGum Accelerates Contextual Momentum, Hires William Merchan As Head of Verity
Advertising
GumGum Partners with DeepIntent To Bring Healthcare Clients Precise and Performance Driven Campaigns Through Contextual and & Unique Ad Formats
Advertising
Marketers, you’ve got five days for consumers to watch your video on social
Advertising
GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation
Advertising
Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other Misinformation
Advertising
