Advertising
Advertising
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
Advertising
81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
Advertising
Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
Advertising
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology
Press Mentions
Technology
Sustainability is important to consumers: Friday’s daily brief Plus, acquisition news from Sitecore, partnership news from Acuity
Advertising
AcuityAds Gives Advertisers Contextual Data With GumGum
Advertising
12 companies best positioned to ride out Apple’s privacy changes
Technology
The Race For Unified IDs: Is Ad Tech In Danger Of Putting Its Eggs In One Basket?
Corporate
How Has Covid-19 Impacted Professionals At Work? 13 Lessons Learned
Corporate
14 Top Strategies For Brands To Get Free PR
Advertising
GumGum Lands $75 Million Investment From Goldman Sachs
Advertising
Media Briefing: How publishers are pushing podcasts to new audiences
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