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Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
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GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
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Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals
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Australia has spoken: Contextually relevant ads are the future of privacy-friendly advertising
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GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
Corporate
The GumGum Platformâ„¢ Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech
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Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds
Press Mentions
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Death of cookies: The people have spoken
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A Quick Read on a Few Top AI Powered Ad Tech Platforms
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GumGum secures $75M funding round as interest in contextual targeting heats up
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GumGum Raises $75 Million From Goldman Sachs
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Goldman Betting $75 Million On Dealbreaker Ads
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Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
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Ad Tech Firm GumGum Gets $75 Million From Goldman Sachs
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Innovator Insights: GumGum CGO Ben Plomion Makes The Case For ‘Brand Suitability’ Over Brand Safety
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