Advertising
Advertising
Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
Advertising
Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Advertising
e.l.f. Beauty Drives 3X Engagement with GumGum’s Contextual AI in “So Many Dicks” Campaign
Advertising
Consumers Say Holiday Ads Spark Joy, But Retargeting Threatens to Ruin Gift Surprises
Advertising
GumGum Survey: UK Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
Advertising
L’Oréal Paris triples advertising attention with contextual campaign from GumGum and Wavemaker
Press Mentions
Corporate
States Push Internet Privacy Rules in Lieu of Federal Standards
Advertising
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The Crawl, Walk, Run Guide To Contextual Targeting
Advertising
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
Corporate
GumGum Is Recognized For Four BuiltInLA Awards Including Best Place to Work
Advertising
‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America
Advertising
How Brands Can Evolve To Meet The Digital Trends Of Tomorrow
Advertising
Contextual advertising leads the way in a post-cookie reality
Advertising
Contextual On The Upswing, With GumGum CEO Phil Schraeder
Advertising