Advertising
Advertising
Global Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty, GumGum Survey Finds
Corporate
Katy Loria Joins GumGum as Chief Revenue Officer
Advertising
77% of UK Shoppers Say Advertising Influences Back-to-School Purchases
Advertising
73% of U.S. Shoppers Say Advertising Drives Back-to-School Purchases
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Press Mentions
Corporate
States Push Internet Privacy Rules in Lieu of Federal Standards
Advertising
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The Crawl, Walk, Run Guide To Contextual Targeting
Advertising
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
Corporate
GumGum Is Recognized For Four BuiltInLA Awards Including Best Place to Work
Advertising
‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America
Advertising
How Brands Can Evolve To Meet The Digital Trends Of Tomorrow
Advertising
Contextual advertising leads the way in a post-cookie reality
Advertising
Contextual On The Upswing, With GumGum CEO Phil Schraeder
Advertising