Advertising
Advertising
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
Advertising
81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
Advertising
Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
Advertising
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology
Press Mentions
Advertising
Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor
Advertising
IAB Tech Lab Releases Safeframe 2.0 Secure Ad Container for Public Comment
Corporate
Innovative Companies Turn LA Into an AI Hub
Advertising
The Era of Data Privacy-First Advertising: GumGum Announces Partnership with IRIS.TV
Advertising
GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video
Technology
Computer vision – have you seen the light?
Advertising
Matterkind and GumGum join forces on exclusive new ad unit
Advertising
8 Ways to Target Ads Without Third-Party Cookies
Corporate
