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Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
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81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
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Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
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GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
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Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
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GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
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RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
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Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology
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Keeping brands safe doesn’t have to mean a media lockdown
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The AI Company With Expertise in Computer Vision
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These 10 AI Companies are Transforming Marketing in 2020
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Chrome Is Rolling Back SameSite Security Changes Because Of Coronavirus
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Leaders: Here’s How to Make Self-Care a Priority
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Could Contextual Analysis Replace the Cookie?
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