Technology
Advertising
GumGum Selected By Outbrain to Expand Advanced Contextual Analysis Insights and Brand Safety
Technology
GumGum partners with On Device to power new Attentive Lift solution
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Corporate
Niall Hogan Appointed General Manager JAPAC at GumGum, Spearheading Expansion in Japan, Australia, and Asia-Pacific Markets
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV
Press Mentions
Corporate
Why You Should Take (And Encourage) Zero-Work Vacations
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Corporate
Why it’s time to end the toxic culture of ‘fake it till you make it’
Advertising
Why It’s Time To End Our Love Affair With CTR
Advertising
Why CTV ad fatigue is real — and why overlay ads may be a solution, study
Advertising
Why Back-to-School is a Dangerous Time for Advertisers
Advertising
Why attention metrics matter more to advertisers than ever before
Advertising
Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How
Advertising
