Corporate
Advertising
GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
Advertising
Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals
Advertising
Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds
Advertising
Consumers Say Holiday Ads Spark Joy, But Retargeting Threatens to Ruin Gift Surprises
Advertising
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Advertising
GumGum’s Award-Winning High-Impact Ad Format, Hang Time, Launches in Germany, the Netherlands and Belgium
Advertising
GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut
Advertising
Verity™,GumGum’s Contextual Intelligence Solution Wins Most Valuable Product by Campaign’s Tech MVP of 2021 Awards
Press Mentions
Corporate
Why You Should Take (And Encourage) Zero-Work Vacations
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Corporate
Why it’s time to end the toxic culture of ‘fake it till you make it’
Advertising
Why It’s Time To End Our Love Affair With CTR
Advertising
Why CTV ad fatigue is real — and why overlay ads may be a solution, study
Advertising
Why Back-to-School is a Dangerous Time for Advertisers
Advertising
Why attention metrics matter more to advertisers than ever before
Advertising
Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How
Advertising
