Advertising
Advertising
Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
Advertising
Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Advertising
e.l.f. Beauty Drives 3X Engagement with GumGum’s Contextual AI in “So Many Dicks” Campaign
Advertising
Consumers Say Holiday Ads Spark Joy, But Retargeting Threatens to Ruin Gift Surprises
Advertising
GumGum Survey: UK Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
Advertising
L’Oréal Paris triples advertising attention with contextual campaign from GumGum and Wavemaker
Press Mentions
Advertising
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
Advertising
Lack of Standardization Stalls Media Decarbonization Efforts
Advertising
GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Advertising
Meet 10 adtech companies fighting to save digital advertising as privacy restrictions threaten to crush the industry
Advertising
Advertising through Economic Uncertainty
Advertising
Down with walled gardens and up with creative? 7 predictions for 2023 from GumGum
Advertising
.png)
Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
Advertising
Navigating the wild world of contextual – and what to look out for
Advertising
