Advertising
Advertising
Global Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty, GumGum Survey Finds
Corporate
Katy Loria Joins GumGum as Chief Revenue Officer
Advertising
77% of UK Shoppers Say Advertising Influences Back-to-School Purchases
Advertising
73% of U.S. Shoppers Say Advertising Drives Back-to-School Purchases
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Press Mentions
Advertising
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
Advertising
Lack of Standardization Stalls Media Decarbonization Efforts
Advertising
GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Advertising
Meet 10 adtech companies fighting to save digital advertising as privacy restrictions threaten to crush the industry
Advertising
Advertising through Economic Uncertainty
Advertising
Down with walled gardens and up with creative? 7 predictions for 2023 from GumGum
Advertising
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Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
Advertising
Navigating the wild world of contextual – and what to look out for
Advertising
