Technology
Advertising
GumGum Selected By Outbrain to Expand Advanced Contextual Analysis Insights and Brand Safety
Technology
GumGum partners with On Device to power new Attentive Lift solution
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Corporate
Niall Hogan Appointed General Manager JAPAC at GumGum, Spearheading Expansion in Japan, Australia, and Asia-Pacific Markets
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV
Press Mentions
Technology
These 10 AI Companies are Transforming Marketing in 2020
Technology
The Race For Unified IDs: Is Ad Tech In Danger Of Putting Its Eggs In One Basket?
Advertising
The Human Collective Grows More than 5x Since April Launch
Advertising
The Great Disconnect: Why Brands Should Rethink Their Advertising for a Post-Identity Age
Advertising
The Era of Data Privacy-First Advertising: GumGum Announces Partnership with IRIS.TV
Advertising
The day after: the industry reacts to Google’s postponed cookie purge
Advertising
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The Crawl, Walk, Run Guide To Contextual Targeting
Advertising
The Attention Economy: a journey towards better measurement?
Corporate
