Technology
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Corporate
GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as President
Advertising
GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath
Corporate
Matt Coote Takes on Country Manager Role at GumGum Australia, Focusing on Growth and Cultural Impact
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
New Study by MAGNA & GumGum Reveals Brands Can Stand Out on Connected TV by Utilizing Overlay Ads to Capture Audience Attention
Advertising
L’Oréal Paris triples advertising attention with contextual campaign from GumGum and Wavemaker
Corporate
Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer
Press Mentions
Advertising
Tech Companies Pave the Way for Post-Pandemic Workplaces
Technology
Sustainability is important to consumers: Friday’s daily brief Plus, acquisition news from Sitecore, partnership news from Acuity
Advertising
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
Advertising
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor
Advertising
Study: 20% Of Ads On Kids’ CTV Content Are Inappropriate
Corporate
States Push Internet Privacy Rules in Lieu of Federal Standards
Advertising
