Advertising
Advertising
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
Advertising
81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting
Advertising
Birra Moretti & Old Mout: Heineken Taps Attentive Lift Tool in Double Campaign Flagship
Advertising
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology
Press Mentions
Advertising
Why Back-to-School is a Dangerous Time for Advertisers
Advertising
Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How
Advertising
‘Of course, all of this will go out of the window’: The refresher’s guide to Cannes
Corporate
How to Make Pride Shine During a Dark Year for LGBTQ Employees
Advertising
Great Ads Are About Winning People’s Hearts and Minds (Not Their PII)
Advertising
A Giant Leap For Advertising Kind: How The Metaverse Could Lead To A Next-Gen Brand Experience
Advertising
The Attention Economy: a journey towards better measurement?
Advertising
Defining the Attention Economy: what are the metrics of success?
Advertising