Advertising
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Advertising
Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals
Advertising
Australia has spoken: Contextually relevant ads are the future of privacy-friendly advertising
Advertising
GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
Corporate
The GumGum Platformâ„¢ Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech
Advertising
Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds
Press Mentions
Advertising
Contextual: don’t call it a comeback
Advertising
Why attention metrics matter more to advertisers than ever before
Advertising
Ads could come to Netflix sooner than expected — here are 6 adtech firms it could buy or work with to build an advertising business
Advertising
GumGum appoints Harmen Tjaarda as Managing Director for four European markets
Advertising
AW360: Phil Schraeder, CEO, GumGum
Advertising
The Great Disconnect: Why Brands Should Rethink Their Advertising for a Post-Identity Age
Advertising
AiThority Interview Series with Eric Visser, President EMEA at GumGum
Advertising
MarTech Interview with Phil Schraeder, CEO at GumGum
Advertising