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Global Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty, GumGum Survey Finds
Corporate
Katy Loria Joins GumGum as Chief Revenue Officer
Advertising
77% of UK Shoppers Say Advertising Influences Back-to-School Purchases
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73% of U.S. Shoppers Say Advertising Drives Back-to-School Purchases
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Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
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Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
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GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Press Mentions
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42 rising stars of adtech who are solving advertisers’ toughest problems
Corporate

How Relativity Space and GumGum Put the ‘EI’ in DEI
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GumGum’s Peter Wallace: “Contextual, attention and creativity work like a dating app”
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Happy Data Privacy Day! 13 experts share predictions for what’s to come
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Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
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Magic of Mindset: How Contextual Strikes a Chord with Viewers – Before They Hit “Skip Ad”
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Predictions 2022: The Future of Measurement and Attribution
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Predictions 2022: Contextual
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