Advertising
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Advertising
Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals
Advertising
Australia has spoken: Contextually relevant ads are the future of privacy-friendly advertising
Advertising
GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
Corporate
The GumGum Platform™ Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech
Advertising
Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds
Press Mentions
Advertising
42 rising stars of adtech who are solving advertisers’ toughest problems
Corporate
How Relativity Space and GumGum Put the ‘EI’ in DEI
Advertising
GumGum’s Peter Wallace: “Contextual, attention and creativity work like a dating app”
Advertising
Happy Data Privacy Day! 13 experts share predictions for what’s to come
Advertising
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Advertising
Magic of Mindset: How Contextual Strikes a Chord with Viewers – Before They Hit “Skip Ad”
Advertising
Predictions 2022: The Future of Measurement and Attribution
Advertising
Predictions 2022: Contextual
Advertising
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