Advertising
Advertising
GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements
Technology
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
Advertising
GumGum Announces Industry First Contextual Partnership with Tumblr
Advertising
GumGum and Invincible Entertainment announce partnership on new CTV ad integration
Advertising
GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts
Advertising
Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
Advertising
New Study by MAGNA & GumGum Reveals Brands Can Stand Out on Connected TV by Utilizing Overlay Ads to Capture Audience Attention
Corporate
GumGum Partners with the Ad Council on Support for Ukraine
Press Mentions
Advertising
Playground XYZ Acquired By US Tech Giant GumGum
Advertising
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GumGum Acquires Attention Measurement Platform Playground XYZ
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Advertising
Want Their Attention? Don’t Forget the Context
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Advertisers are Accidentally Avoiding Climate Change Content
Technology
International Business Forum and Awards Recap
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising